Photo Credit: Brian Feldman
Photo Credit: Brian Feldman
Photo Credit: Brian Feldman
Kudos to The Plaza Theatre in partnership Gramercy Theater for this fantastic guerilla marketing campaign! These photos were taken inside the City Arts Factory and put a fantastic unexpected twist on the tired old poster-on-window marketing schtick. Major kudos. I hope this inspires other groups to try new things like this.
(Note: If you're gonna do these cool things, alert the press before you do it so we can write about it sooner!)The campaign caught my eye so I went to the show's website, EatingOrlandoAlive, (love it!) and it looks like they're pulling out all the stops and bringing in more out of towners (like they did for Aladdin) to put on the show:
"Set Designer Jeff Schultz is “defacing” the entire small theatre at the Plaza to become Skid Row, complete with dimly lit alleys, elevated train posts and pipes that seem to drip some kind of liquid.
The flesh and blood eating plant creatures are being created by Paul McAvene of McAvene Designs in Hollywood. McAvene creates many creatures for stage, film and TV and is creating four versions of the plant for the play, spanning it’s different stages of growth.
Joining the mostly Orlando based cast is Los Angeles actress Michelle Allsopp who will portray the lead role of Audrey. Allsopp is a favorite theatre actress in Hollywood where she has worked with distinguished directors such as Diane Venora, Linda Kearns and Kristin Linklater. She has also appeared on many TV shows such as “Port Charles” on ABC."