"In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Covering a variety of topics all crafted to improve one’s success in the job market, Schawbel proves that just being in the game is not enough, and that one’s success lies in being ahead of the game." THOUGHTS?2009 Orlando Fringe: Our Guide | Write reviews | Read reviews | Patron Choice Awards