Arts orgs are looking at every single way to engage audiences and bring them (and their dollars) in right now. Here's one example:________________________________________________
2009 Orlando Fringe: Our Guide | Write reviews | Read reviews | Patron Choice Awards
Some 150 yoga fanatics, mats in hand, gathered in the second-floor atrium of the Museum of Modern Art one recent Saturday morning. They were there to “Put the oM in MoMA,” as the invitation read.
Assembled in a circle, the group practiced poses while on the walls surrounding them flowed giant images of budding tulips, slithering worms and a pig in a verdant meadow biting into a juicy apple, all part of the Swiss artist Pipilotti Rist’s monumental video installation “Pour Your Body Out (7354 Cubic Meters).” The free 75-minute class was such a success that there is talk of holding another in the museum’s sculpture garden.
“In these difficult times we want to hit as many buttons as we can,” said Glenn D. Lowry, director of the museum. “We’re doing everything possible to connect with people.”
2009 Orlando Fringe: Our Guide | Write reviews | Read reviews | Patron Choice Awards