I got to see a Brian Feldman sign in its natural habitat (on its back) and in its natural state (disheveled) a few days ago. You'll get to see it all lit up and glamororous July 4th for the event. A ten-hour hot dog eating contest. How can you at least not stop by for 5 minutes to take a pic for your facebook? He's trying to get two other performance artists to leave the confines of their 3-week retreat and join him in this insanity. Someone bring a barf bag. Or a barf hand?