20at20 is an awesome and creative way to get butts in seats. We should steal this idea and BTO!
"September 8 through Sunday, September 20, tickets for all 20at20 shows are only $20, starting 20 minutes before show time. Just go to the box office of the show you want to see 20 minutes before it begins and say, “20at20” and you’ll get your ticket..."(BTO=Bring to Orlando)