At the panel “From the Front Lines: How Produce Managers connect with the Supply Chain” session led by Harold Lloyd at the Produce Marketing Association Fresh Summit in Orlando, FLorida, a few take-aways shared by Chicago-based Angelo Caputo’s New Farm Produce will hopefully be seen soon in Orlando supermarket produce sections.
The rep for Caputo's New Farm Produce said local produce is a big hit with their customers, but they want to know to see more than the word "local." They want signs showing how far away, in miles, the farms are from the store. The store also work directly with local growers, even providing the exact seeds for the exact varieties of produce they wish to carry in their stores.
Are you seeing this in stores in Orlando already?
Source
The rep for Caputo's New Farm Produce said local produce is a big hit with their customers, but they want to know to see more than the word "local." They want signs showing how far away, in miles, the farms are from the store. The store also work directly with local growers, even providing the exact seeds for the exact varieties of produce they wish to carry in their stores.
Are you seeing this in stores in Orlando already?
Source