Dots Debuts Spring Line and Renovations in Central Florida

This spring, Dots, the fast-growing women's fashion apparel specialty retailer, is making its mark in Florida with new store renovations. After completing revamps in Southern Florida, Dots will now move to Central Florida, with a full remodel of stores in Orlando and Ocala. 

On Thursday, March 15, starting at 10 a.m., the Colonial Plaza location will reopen at 2522 A East Colonial Drive, in Orlando. On Thursday, March 22, the remodels will continue with the debut of the Gaitway Shopping Center Dots, located at 2701 SW College Road, in Ocala. Shoppers can view the stores' enhanced look and feel, while previewing the new spring line. From bold colored denim to an array of fresh prints and textures, the new line features this season's hottest trends for less.


Both stores will feature a spacious shopping area, larger fitting rooms and an easy to explore layout. The new look also boasts touches of pink and gray, with spotlights shining down on the runways, making every shopper feel like a superstar. The design updates provide a high-energy vibe, creating the ultimate shopping experience.

"We are looking forward to renovating our older stores to give them a fresh new look," said Jennifer Marrara, Dots marketing manager. "The renovation of the Colonial Plaza and Gaitway Shopping Center stores will give shoppers a true Dots experience—fun, affordable fashion in an exciting, upbeat space that truly caters to our customers."

The Florida store remodels are the beginning of a large, year-long renovation plan. In 2012, Dots plans to remodel up to 50 stores throughout the U.S. The updated store layouts will help highlight Dots' fashion-forward atmosphere and ever-changing seasonal trends.

Dots is the best-kept secret among trend-savvy, price-conscious women for career, casual and club apparel and accessories. With over 20 years of experience offering a distinct combination of fashion and lifestyle, Dots creates the ideal atmosphere for any woman to indulge in her passion for style. Currently, Dots has over 400 stores in 28 states.

To find out more about the Colonial Plaza and Gaitway Shopping Center renovations, and to download coupons, visit www.dots.com/GO/OrlandoFL or www.dots.com/GO/OcalaFL. For additional information on Dots, including the latest style trends, please visit www.dots.com, or follow Dots on Twitter and Facebook.




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