By Mark Baratelli
Owner
I was going to share with you how Florida is exporting a chain to Staten Island, and then I came across that chain's motto. The chain is Bonefish Grill and the motto is below. I picture Daniel Day Lewis reciting it in a dramatic flourish with a slight string solo playing gently underneath.
"Those who believe happiness is fleeting, that it comes only in small doses, that it’s as rare as catching lightning in a bottle... have never been to Bonefish Grill. Starting tonight, let’s embrace happiness. Let’s laugh more, worry less. Let’s swap out boredom and routine for an inspired dinner that opens your eyes. Let’s do it at a place that feels refreshing and exceeds your expectations—from the chef coat service to the Big City Bar atmosphere. Let’s do it at a place where we feel good about the people, the food, and the bill, so that, in the end, we simply feel good. Happiness starts when you walk in the door. When you’re at Bonefish Grill, you’re not just enjoying a delicious meal, you’re enjoying yourself—and experiencing true happiness."
Owner
I was going to share with you how Florida is exporting a chain to Staten Island, and then I came across that chain's motto. The chain is Bonefish Grill and the motto is below. I picture Daniel Day Lewis reciting it in a dramatic flourish with a slight string solo playing gently underneath.
"Those who believe happiness is fleeting, that it comes only in small doses, that it’s as rare as catching lightning in a bottle... have never been to Bonefish Grill. Starting tonight, let’s embrace happiness. Let’s laugh more, worry less. Let’s swap out boredom and routine for an inspired dinner that opens your eyes. Let’s do it at a place that feels refreshing and exceeds your expectations—from the chef coat service to the Big City Bar atmosphere. Let’s do it at a place where we feel good about the people, the food, and the bill, so that, in the end, we simply feel good. Happiness starts when you walk in the door. When you’re at Bonefish Grill, you’re not just enjoying a delicious meal, you’re enjoying yourself—and experiencing true happiness."