The site gives a brief bio of the odd sign flipper. His name is Paul Noor and he's actually a millionaire, made rich via the pre-boom and book description;
"while he was at the peak of his home-building business, his marriage fell apart. That ruined his business. In that same year, the housing market collapsed. Everything caved in at the same time. The destruction was brutal. In a short time he went from Hero to Zero.
Instead of losing hope, Paul decided to reinvent himself, and he used the same Five Cardinal Rules that he had learned in his construction business. This time he chased his childhood dream of overcoming his speech disorder (a debilitating stutter) and becoming a professional speaker. Everyone laughed at him—that only made him more determined.
Watching a man beaten down by life and his own personal struggles with stuttering rise to become a keynote speaker and corporate trainer will fuel the fire in all readers to accomplish their dreams. Paul’s journey is truly inspirational. He has spoken at Fortune 500 companies and many other organizations."
Somehow in-between being an author, motivational speaker, and corporate trailer Mr Noor seems to have enough free time to practice his sign spinning skills.
The url and book name is explained via his divorce. Due to his high income during the housing boom the alimony Noor had to pay his wife was astronomical, a fee that he had to pay until she remarried thus the plea for someone, anyone to 'please marry my wife.'
