How the name came about
Hanging out at The Hideaway one night, local-turned-international artist Andrew Spear coined the term Ivanhood in reference Ivanhoe Village, the area he calls home. Spear even improvised a sketch on a napkin of Ivan Hood, a mysterious man in a hoodie.
At the time, the Promotion Committee of the Ivanhoe Village Main Street (IVMS) program was brainstorming about creating a unique hashtag for the area, hoping to ride the way of the growing hashtag craze. Marketing guru Janessa Gursky was with Andrew when he gave birth to “Ivanhood” and brought it to the committee as her hashtag suggestion, and IVMS started using it immediately.
That was nearly two years ago and since the Ivanhood has emerged as the nickname for the neighborhood -- to the point that some people only refer to it that way.
In January, the IVMS Board held a retreat. As a team builder during the retreat, each Board Member was given a t-shirt, printed with care at Enemy Ink, the t-shirt boasted a design by Patrick O’Connor that riffed off the standard Ivanhoe Village logo, replacing the name with #ivanhood. The shirts were intended to only be for the retreat, nobody considered that other people would be interested in them, until the members of the board started wearing them around.
Hanging out at The Hideaway one night, local-turned-international artist Andrew Spear coined the term Ivanhood in reference Ivanhoe Village, the area he calls home. Spear even improvised a sketch on a napkin of Ivan Hood, a mysterious man in a hoodie.
At the time, the Promotion Committee of the Ivanhoe Village Main Street (IVMS) program was brainstorming about creating a unique hashtag for the area, hoping to ride the way of the growing hashtag craze. Marketing guru Janessa Gursky was with Andrew when he gave birth to “Ivanhood” and brought it to the committee as her hashtag suggestion, and IVMS started using it immediately.
That was nearly two years ago and since the Ivanhood has emerged as the nickname for the neighborhood -- to the point that some people only refer to it that way.
In January, the IVMS Board held a retreat. As a team builder during the retreat, each Board Member was given a t-shirt, printed with care at Enemy Ink, the t-shirt boasted a design by Patrick O’Connor that riffed off the standard Ivanhoe Village logo, replacing the name with #ivanhood. The shirts were intended to only be for the retreat, nobody considered that other people would be interested in them, until the members of the board started wearing them around.