Barnes Coffee Kitchen (Website), a locally owned coffee brand that sells coffee in supermarkets and in their own cafes, has begun the process of changing their supermarket product packaging.
This sponsored (paid) post was shared on Facebook by PUSH Advertising Agency (Website), the brand's agency of record:
"Hey Orlando! We’re looking for coffee-lovers in the area to share their opinions about a national coffee company. It’s a cool opportunity where your opinion can help shape what we’re designing. Click the link & fill out the quick survey to see if you qualify for the study —>"
Upon clicking the provided link, users were then taken to a page called "Package Design Survey" with the following language:
"We're designing some new packaging. And we're at the stage where we need your opinion! We're looking for a few people to participate in an hour long conversation about coffee packaging. Selected participants will be compensated for their time and opinions. Just answer the following quick 10 questions to see if you qualify for the study."
Readers can take the survey here.
In a call to PUSH, it was confirmed that they are the agency of record producing the actual packaging, versus an agency competing for the project.
Have a tip about Orlando-area development? Send it to mark@thedailycity.com.
Readers can take the survey here.
In a call to PUSH, it was confirmed that they are the agency of record producing the actual packaging, versus an agency competing for the project.
Have a tip about Orlando-area development? Send it to mark@thedailycity.com.