From fifty cents a ticket to two dollars a ticket. From $2,000 a show to $2,500 a show. Looks like The Florida Theatrical Association Inc. is going to give the City of Orlando a MUCH better deal in it's three year contract that starts October 2009 than Broadway Across America ever did in it's ten year contract that ends at the same time. From the Orlando Business Journal:"The Florida Theatrical Association Inc. inked a deal Sept. 15 with the city of Orlando to bring in at least 40 Broadway-type plays and musicals annually to the Bob Carr Performing Arts Center — a move expected to generate more money and prestige for the city.
The three-year contract — which starts Oct. 1, 2009, and runs until the new Dr. Phillips Performing Arts Center opens in 2012 — means the end to the city’s 10-year contract with New York City-based Broadway Across America. That theatrical promotion company has rented the Bob Carr theater from the city since 1999.
The new deal will help Orlando compete with other Florida cities such as Tampa and South Florida when trying to get first crack at touring Broadway plays.
The agreement also should generate more money for the city, bringing in an estimated $3 million profit over three years from a projected 72-performance season each year — $937,622 in 2009-2010, $1 million in 2010-2011 and $1.1 million in 2011-2012. This is from $2 per ticket sold and $2,500 per performance.
In the Broadway Across America deal, which expires September 2009, the city had little say about the choice for incoming Broadway tours, and the income it received was a $2,000 per performance rental fee and 50 cents per ticket sold, or a total profit of $491,300 per year."
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