I bet the marketing folks at Blue Cross and Blue Shield of Florida are glad they bought ad space on the Orlando Sentinel video player today. They have a logo below the player and a pre-roll ad inside it. But what is the player... playing? Gential exposure, dead children and a mother shooting her son then herself. Blue Cross and Blue Shield's ThePoweroftheHumanVoice.com anyone? The Sentinel sure gave them good, um, exposure.**And yes, I know these are uber-popular stories on the Sentinel's website, which got BCBS's ad seen by many. But does the insurance company really want the eyeballs associating it's brand with these... "stories"?
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