Illustrator and marketing guru
Hugh MacLeod was recently
interviewed by the
Lateral Action blog:
LA: A lot of artists and creative types see marketing as an evil necessity - or just plain evil. What would you say to them?
HMc: “Artists cannot market” is complete crap. Warhol was GREAT at marketing. As was Picasso and countless other “Blue Chips”... The way artists market themselves is by having a great story, by having a “Myth”... The worst thing an artist can do is see marketing as “The Other”, i.e. something outside of themselves. It’s not.
Source