"Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do."
By Mark Baratelli
Editor, TheDailyCity.com
I think this statement by the clothing and "lifestyle" shop Urban Outfitters states clearly, CLEARLY what they do. While we enjoy producing this blog, we're aware others can do the *exact* same thing, *are* doing the exact same thing and more will come along to do it better, faster and with more style. Soon we'll be one of many in a heap of trendy city guides telling about the new art gallery, the new hot neighborhood or the best events. We don't want to be in there with all of them. We need a mission statement that will lead us to places others won't go. Got one for us?
Editor, TheDailyCity.com
I think this statement by the clothing and "lifestyle" shop Urban Outfitters states clearly, CLEARLY what they do. While we enjoy producing this blog, we're aware others can do the *exact* same thing, *are* doing the exact same thing and more will come along to do it better, faster and with more style. Soon we'll be one of many in a heap of trendy city guides telling about the new art gallery, the new hot neighborhood or the best events. We don't want to be in there with all of them. We need a mission statement that will lead us to places others won't go. Got one for us?