Orlando's Biggest Sample Sale 2010

(UPDATE: The date of this event has changed to December 2-5, 2010.)

OBBS/Orlando's Biggest Sample Sale (website, twitter, facebook) occurs online and off October 21-24, 2010 December 2-5, 2010.

Great Minds Think, Incorporated is hosting Orlando’s Biggest Sample Sale (OBSS), a fashion and beauty lifestyle event, from December 2-5th, 2010 at Lyrica in downtown Orlando, FL with a portion of proceeds going to Dress for Success of Greater Orlando.

At sample sales, shoppers purchase designer pieces at greater discounts than those found at department stores. If you live in Orlando, an invite to a sample sale means shopping online or
driving several hours to take advantage of first-come, first-served deals. For 4 days in December, Orlando is having its own sample sale and everyone is invited.

Orlando’s Biggest Sample Sale (OBSS) opens with a fashion show and VIP affair followed by 3 full days of sales. Each day offers a new list of notable brands selling clothes, accessories, skincare, cosmetics, and hair care products at discounted prices up to 90% off for both men and women.

“There is more to do than just shopping”, says Tiffany Goff, Co- founder and Vice President of Great Minds Think, Incorporated, “At OBSS you can mingle and get catered to at one of our free pampering stations.”

Register at www.shopobss.com to receive updates on brands and sponsors. The OBSS website and blog, launching September 6th, will showcase interviews, tips, reviews, and all things fashion and beauty related in and around Orlando. OBSS can also be found twitter and Facebook.

“Downtown Orlando is evolving”, says Chandra Scott, Co-Founder and President of Great Minds Think, Incorporated. “Fall 2010 means more options for entertainment. With the new Amway Arena, theaters, galleries, restaurants, bars, nightclubs and lounges you can expect more fun for everyone. Now with the 4 shopping days at OBSS there is another reason to eat, play and sleep here. And best of all, you can wake up and blissfully do it all over again.”


What is a Sample Sale? | source
Sample sale websites are a new trend expanding upon the popular B&M sample sales that often occur in New York, LA, and other prominent locations. Sample sale sites are invite-only websites that receive the opportunity to sell certain products from top labels in the fashion industry (often these items are from previous seasons, but just as often they are current products) at a heavily discounted rate. Each sample sale tends to run for about 24 to 48 hours, or until sold out; since inventory is often limited and some sites are extremely popular, some items on some sites will sell out in a matter of minutes or even seconds. Sometimes these sites place their orders for the number of products they would like ahead of time, sometimes they place their orders after receiving the customers' orders (in the latter case, shipping to you will take longer). The popularity of these sites has exploded in recent months such that many of the sites have expanded beyond fashion labels to household items, wines, and even travel. Comparatively speaking, the prices and selection are typically better than department store discount stores (Saks Off 5th, The Rack, etc.).

Sample sales are used by retail businesses in order to discard excess merchandise. Sometimes these samples have been used by agencies to sell products that they will distribute to local vendors. Sample sales are often associated with the fashion industry. These sales are an opportunity to get near perfect merchandise at a fraction of the price. It is often difficult to have information on the date and time of sample sales, although there are websites which list information about sample sales in on line diaries (www.whsale.com, list sample sales in the US). They are also used to draw in new clients, hoping that the new people will return to the company's store and buy more merchandise.