Destination Marketing for Gay and Lesbian Market: Big Business in Orlando

Join the American Marketing Association for a blockbuster educational event on marketing to the LGBT audience on Wednesday, October 20 at the Doubletree Hotel at the Entrance to Universal. Networking begins at 11:15 and the Signature Luncheon is at 11:45. The Workshop is 1:15 pm to 3:30 pm. Hear the best examples and practices of gay destination marketing, tourism initiatives and campaigns.

The workshop will consist of three concurrent sessions lead by national panelists joined by Orlando-area experts. The sessions are:

Public Agency: Selling and promoting a destination.
Moderated by: Mya Lake Reyes, Las Vegas Convention & Visitors Authority and
Stephen Murray-Smith, Florida Keys-Key West Inc.

Product or Service: The corporate value of a targeted LGBT sales.
Moderated by George Carrancho, American Airlines

Media and Information: Working successfully with the LGBT Media.
Moderated by Josh Rosenzweig, Here Media

Register Here. As a member of the American Marketing Association, Metropolitan Business Association or the Orlando/Orange County CVB you can attend either the Luncheon or the Workshop for the discounted rate of $25 for either, or $40 for both. The non-member price is $40 for either event or $60 for both.