The logos, designed by one of the leading sports graphic designers in the United States, Joe Bosack, feature the mascot, "Shades," and consist of the historical teal and purple color scheme.
"A focus group made up of youth hockey players and coaches, past Solar Bears season ticket holders and former Solar Bears employees assisted us as we developed the marks that we will unveil tonight; in both the planning stages and with the final presentation," said Jason Siegel, President of Orlando Pro Hockey Operations, LP. "The collective focus was to honor the previous mark and update it for the upcoming season. "Shades,"the team's mascot, is once again the primary focus of the mark wearing his signature sunglasses while positioned in a different pose. He's cool under pressure and confident.We combined the wordmark and the Solar Bears' upper torso together to complete the primary logo. The illustrated "O" for Orlando, in the shape of the Sun, rests comfortably behind "Shades". In our shoulder patch illustration, the "O" for Orlando is more obvious surrounding one of "Shades" paws."
Joe Bosack Graphic Design and its president and founder Joe Bosack, have a client base that includes Major League Baseball, Madison Square Garden, the SEC, the Arena Football League and others.
"It's great to be a part of the return of professional hockey to Orlando. Solar Bears fans have been waiting for this for a long time and our inspiration was drawn from their love and dedication to the previous identity. Our vision for the club was to create an inspired look that enhances the Solar Bears brand throughout Central Florida and beyond," said Bosack.
In addition to the unveiling of the logos during the Magic"s game presentation, the logos were released online at 8:30pm. Also, all ClearChannel Outdoor Digital locations were synchronized to display the new logo at 11:00pm tonight in an official Outdoor ClearChannel/Orlando Solar Bears Road Block.
"We at Clear Channel Outdoor are very excited about bringing the Solar Bears' name back to Orlando," explained Craig Swygert, President- Orlando Division, ClearChannel Outdoor. "We are very community-driven, and look forward to establishing a great partnership with the Solar Bears organization. We want to help this great community asset thrive. As a show of our support and to welcome the team back home to Orlando, we are excited to provide the opportunity to showcase the new Solar Bears logo to the city of Orlando on our entire Digital Billboard network. At 11:00pm, Friday evening, we will 'freeze' all 30 of our Digital locations for 1 minute on the new logo, just in time to reach all the patrons leaving the Amway Center after the Magic game as well as the rest of the Orlando area. We highly anticipate the first puck drop with the Solar Bears organization!"
The Solar Bears will introduce their jersey designs, announce an NHL affiliation and introduce its coaching staff in the next 4-6 months.
