The Jordan Brand has once again raised the bar when it comes to innovation with the recent launch of the AIR JORDAN 2012 and all the technological and personal performance features that accompany it. Now, Jordan Brand is inviting consumers in the Orlando area to have an opportunity to get a detailed look at the new shoe and all the capabilities of it first hand through the AIR JORDAN 2012 Flight Lab during All Star Weekend this year.
The AIR JORDAN 2012 Flight Lab is a mobile retail unit that provides an elevated experience to explore the AIR JORDAN 2012’S interchangeable technology. The Lab’s dynamic layout utilizes customized training drills, interactive content, and enhanced media to introduce the AIR JORDAN 2012’S personalized performance system. While accompanied by a dedicated tour guide, consumers will have the opportunity to engage Jordan’s three performance silos (Fly Around, Fly Over, Fly Through) followed by an immersive technology exhibition. The experience culminates with an opportunity to ‘Choose Your Flight’ by configuring a limited heritage color way of the AIR JORDAN 2012 shoe properly adapted to your game.
The Flight Lab will be open during the dates and times at the location listed below:
Florida Mall (grass area)
8001 S. Orange Blossom Triangle
Orlando, FL 32809
Thursday – 10am – 9pm
Friday – 10am – 9pm
Saturday – 10am – 9pm
Sunday – 12pm – 6pm
