Spotify and Coca-Cola Announce Promotional Partnership

By: Benjamin Greger
Contributing Writer

With the recent buy out of Instagram we are beginning to see a lot of smaller companies looking around to the bigger one's. At least that's the way it seems to be looked at, however I think it's just smart business people making some strategic moves. Spotify being the most recent in news relating to small going big, partners up with beverage giant Coca-Cola. 


Blog sources such as Hypetrak reported, "The beverage giant has announced a promotional partnership with online streaming service Spotify. Hence, Coke will integrate Spotify on its Facebook pages, which has more than 40 million fans, and use the company's technology to power its Coca-Cola Music program. In addition, a joint app is scheduled to be launched in the coming months. It was also announced that Coca-Cola Company's reach and brand appeal will be combined with Spotify's online music platform."