Matt Sokoloff Selected as a Reynolds Fellow at Reynolds Journalism Institute

The Reynolds Journalism Institute announced that Orlando’s own Matt Sokoloff has been chosen as part of the fifth class of the Reynolds Fellows. The 2012-2013 class of fellows will collaborate with innovative journalists, entrepreneurs, industry professionals and organization leaders, technology experts in emerging media, scholars, staff and students as they establish leadership roles in their respective project. The new class of fellows begins their work this fall at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism on the University of Missouri campus in Columbia.

Here is a description of what Sokoloff will be doing: "Develop a business with the focus of providing advertising sales and marketing services to local journalists and bloggers. The project will help existing independent journalists and bloggers to work together to cover communities and provide a sustainable business model without losing control of their content."

Matt Sokoloff is a 2007 graduate of the Missouri School of Journalism’s inaugural class in convergence journalism. Currently, he is the product manager at Korrelate where he builds and markets products focused on connecting online advertising to offline purchases. Sokoloff has held multiple roles at Tribune Interactive, including product manager for Tribune’s eight newspaper websites including LATimes.com, ChicagoTribune.com, and OrlandoSentinel.com.

"As independent journalists and bloggers become a larger part of the way we consume local news and information it's important that we come up with a sustainable business model for these local websites,” said Sokoloff. "I've been very fortunate to have worked with local newsrooms, local ad sales teams, ad networks and ad agencies and I'm excited to work with RJI to bring together the best of all of these world to help local websites generate additional revenue."