As SeaWorld Parks readies for its IPO it looks like a number of changes are in store for the parks starting with a new logo for the Busch Gardens parks in Tampa and Williamsburg. The new logo has been confirmed via an internal email to employees. The new logo features an updated font type and a color palette inspired by the lush landscaping of the parks. The biggest change in the new logo is the 'coaster tree' that is both representative of a tree and of a roller coaster. The 'coaster tree' bears a close resemblance to the figure 8 element on the Cheetah Hunt coaster at the Tampa park. The parks will also begin using the new tagline "Fun Grows Here" that is an attempt to represent both the nature and the adventure aspects of the parks. The internal memo also stated that a new advertising campaign will begin soon.
