Holland Kindly Reminds Us That They're Cool In New Viral Marketing Campaign

By Ken Storey

With Gay Days going strong we might be use this time to celebrate the many great advances in civil rights and in city growth that have come over the past 28 years since the first Gay Day event here in Orlando. Holland in return has been at the forefront of many of the issues that Orlando, and America as a whole, have only recently deemed vogue. The Netherlands Board of Tourism & Conventions, KLM Royal Dutch Airlines, Amsterdam Marketing and Amsterdam Airport Schiphol teamed up to introduce a new advertising campaign aimed at the North American travel market. “Holland: The Original Cool” focuses on aspects of Dutch life that are well established there even while they are just now becoming trendy in the United States. The campaign focuses artisanal foods, green energy, cutting edge art and design, and progressive culture. The Original Cool campaign was developed by Mustache Agency of New York.


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