On Thursday May 30, 2013, the Metro Orlando Economic Development Commission announced that Anson-Stoner (Facebook, Twitter, website), a Winter Park, Fla.-based creative agency, was selected to develop the Orlando region’s business brand.
“Orlando is well known but poorly understood,” said Rick Weddle, President & CEO of the Metro Orlando EDC. “Despite having the key ingredients companies look for when relocating their business, there is a perceived lack of economic diversity in the region that prevents us from getting in the consideration set of our targets.”
Anson-Stoner was chosen after a review process by the Regional Branding Committee, a group of more than 20 local branding experts in the region.
The roll out of the business brand is intended for the beginning of next year.
The roll out of the business brand is intended for the beginning of next year.