United Arts of Central Florida announced today that they will absorb parts of the Arts and Cultural Alliance of Central Florida including its website, two employees and a database.
Alliance approached United Arts about a potential merger a year ago, and after a detailed analysis, a United Arts marketing task force identified Alliance programs that aligned well with United Arts’ mission and goals. The board of directors for both organizations approved the consolidation in late September.Alliance programs that best matched the United Arts goals:
- Redchairproject.com: a comprehensive website with featured events and discounts for arts and cultural events throughout the seven-county area
- Central Florida Community Database: a shared database project where member organizations are able to gain a better understanding of the behaviors of Central Florida arts patrons
- Two full-time Alliance staff members
Two Alliance board members — Rebecca Rhodes and Howard Britt — will also join United Arts’ board. Rhodes, senior manager of social media and internet marketing for Tupperware Brands’ U.S. and Canada markets and Britt is the founder, president and owner of Premiere Show Group, an event planning company in Winter Springs.
About United Arts of Central Florida: United Arts is a collaboration of individuals, businesses, governments and school districts, foundations, arts and cultural organizations and artists. Its mission is to unite, strengthen and enhance the Central Florida community through the arts and culture. United Arts serves residents and visitors in Lake, Orange, Osceola and Seminole counties through more than 50 local arts, sciences and history organizations. It raises and distributes funds for these cultural groups and provides management, administrative and advisory services. Celebrating its 25th year, United Arts has invested more than $126 million in local organizations and education since its founding in 1989. More information is available at www.UnitedArts.cc or by calling 407-628-0333.
About United Arts of Central Florida: United Arts is a collaboration of individuals, businesses, governments and school districts, foundations, arts and cultural organizations and artists. Its mission is to unite, strengthen and enhance the Central Florida community through the arts and culture. United Arts serves residents and visitors in Lake, Orange, Osceola and Seminole counties through more than 50 local arts, sciences and history organizations. It raises and distributes funds for these cultural groups and provides management, administrative and advisory services. Celebrating its 25th year, United Arts has invested more than $126 million in local organizations and education since its founding in 1989. More information is available at www.UnitedArts.cc or by calling 407-628-0333.