Skyebird Juice Bar and Experimental Kitchen Hosts Filmmaker and Juice Expert Joe Cross on His “Reboot with Joe Juice Diet” International Book Tour

Author, filmmaker, and wellness personality Joe Cross has spent three years since the release of his award-winning documentary of personal transformation Fat, Sick & Nearly Dead providing the film’s audience of 10 million people worldwide with his tips, suggestions and recipes for following the example he set in the film. To date, Fat, Sick & Nearly Dead has inspired its audience to consume more than 180 million glasses of juice and lose more than 12 million pounds. Recognizing the need for a comprehensive suite of plans and more detailed information, he authored “The Reboot with Joe Juice Diet” (ISBN: 978-1-62634-081-7).

Skyebird Juice Bar and Experimental Kitchen located in the East End Market (3201 Corrine Dr. Orlando, FL 32803) will host Joe Cross on his international book tour on Wednesday, March 5 at 4 pm. The talk is free and tickets must be reserved here. Joe Cross will discuss juicing, his new book, offer a Q&A session, and host a book signing. 

The first scheduled date for this talk, Thursday, March 6th, sold out so they added the March 5th date. 

About Joe Cross: Joe Cross is filmmaker, entrepreneur, author and wellness advocate. He directed, produced and was the subject of the documentary Fat, Sick & Nearly Dead; authored “The Reboot with Joe Juice Diet” (Greenleaf Books); and is credited with having accelerated the plant-based eating movement by media outlets including the Wall Street Journal, The Times of London and the Dr. Oz Show. His second documentary film will be released in 2014. Joe began his business career as a trader on the Sydney Futures Exchange where he worked from the early 1980s until 1998. He subsequently managed a diverse portfolio of assets in telecommunications, media, technology and financial services for Queensland Press Ltd., and in 2003 began investing his own capital through his investment vehicle Jaymsea Investments Pty Ltd. Despite his commercial success, Joe found himself at age 40 overweight and in ill health, and elected to take matters into his own hands. After consultation with noted US doctor Joel Fuhrman, Joe embarked on a 60-day journey of transformation across the US, consuming nothing but the juice of fresh vegetables and fruits. That journey – filled with personal milestones for Joe, and eye-opening experiences with average Americans-- was captured on film, and has become the award-winning documentary Fat, Sick & Nearly Dead. Seen by more than 10 million people around the world, Fat, Sick & Nearly Dead has inspired millions of people to follow Joe’s example and reclaim their own health and vitality by adopting plant-based eating habits. The response to the film was so overwhelming Joe founded Reboot with Joe (www.rebootwithjoe.com), a health and wellness company that offers support, encouragement, community, media and tools to everyday people.

About Skyebird: Named after the Devin and Krystal Edwards’ daughter, Skye; Skyebird is a locally owned and operated Juice Bar and Experimental Kitchen. They use organic produce and outsource as much of it as locally as possible to craft fresh Cold-Pressed Juices, Smoothies, Kombucha and raw cuisine. Skyebird’s goal is to provide a healthy alternative to support a variety of nutrition and lifestyle based diets. The term Experimental refers to their approach to food, which will bring a constantly evolving menu as they work with new seasonal ingredients, equipment and processes to challenge themselves and their customer’s appetites.