Cupid’s Undie Run Launches ‘Donate Your Valentine’s Day’

Cupid Charities, creator of Cupid’s Undie Run, has taken another step to own Valentine’s Day with their new campaign Donate Your Valentine’s Day. Executive Director Chad Leathers announced that the campaign is a new avenue for all to join the organization’s efforts in raising funds for Neurofibromatosis (NF) research.

Cupid’s Undie Run, which raises money for the Children’s Tumor Foundation and NF research, is limited to brave souls willing to strip down to their undies who are also over 21. Donate Your Valentine’s Day allows individuals to sign up and ask for donations through a personalized fundraising page still benefiting Cupid’s efforts and the Children's Tumor Foundation, but allowing them to skip the undies.

“Donate Your Valentine’s Day is something that we’ve been very excited about,” Leathers said. “It gives so many more people the opportunity to participate. Whether they can’t make the event because of scheduling conflicts, they aren’t old enough, or they’re not wild about being in just their undies. We wanted to create something open to anyone who wants to help, so that together we can #endNF as fast as possible!”

The social effort can be seen through #ShareTheLove with images of ‘heart hands’ and because participants must be 21 or older to do Cupid’s Undie Run, it provides an opportunity for younger supporters of the event to fundraise and share on their social media networks.

To Donate Your Valentine’s Day, follow three simple steps:
1. Go to Cupids.org/VDay
2. Enter your email under “Donate Your Day” on the left (or login through Facebook)
3. Create a password and fill in the “Basic Info” requirements

To learn more about Donate Your Valentine’s Day, visit Cupids.org/VDay. To learn more about Cupid’s Undie Run and see race day details for each of the 38 cities, please visit cupidsundierun.com. For media requests, please contact Meredith Geisler at mgeisler@tandemse.com or 703-740-5015.