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Maudlin trucking company bought the property formerly owned by Merita Bread Company, demolished the Merita Bread building, sent the sign to Morse Museum and is building a 77,600 sq. ft. truck dealership and service center.
Maudlin intends to place a new 54-ft. tall 2-sided 80 sq. ft. roof sign on the west side of the new parts warehouse building to enjoy the same advertising-to-I4 benefit that the Merita sign enjoyed and needs a variance from the Board of Zoning Adjustment to allow said roof sign.
Maudlin intends to place a new 54-ft. tall 2-sided 80 sq. ft. roof sign on the west side of the new parts warehouse building to enjoy the same advertising-to-I4 benefit that the Merita sign enjoyed and needs a variance from the Board of Zoning Adjustment to allow said roof sign.
The need for the roof sign is predicated on the proposed increased roadway height of Interstate 4 to the west.
What they want is a roof sign, not to be confused with a high-rise sign. A roof sign is defined as “a sign erected, constructed, or maintained above the roof of any building.” A high- rise sign is “any sign placed higher than 30 feet above ground level on a building.”
Given the limited size of the proposed roof signs, staff supports the variance as proposed, per the condi- tions on page 8, including stipulating that the “International” portion of the roof signs (against the colored logo) must glow white at night. No displays may be placed within the open cubes. No moving or animated parts are permitted.
What they want is a roof sign, not to be confused with a high-rise sign. A roof sign is defined as “a sign erected, constructed, or maintained above the roof of any building.” A high- rise sign is “any sign placed higher than 30 feet above ground level on a building.”
Given the limited size of the proposed roof signs, staff supports the variance as proposed, per the condi- tions on page 8, including stipulating that the “International” portion of the roof signs (against the colored logo) must glow white at night. No displays may be placed within the open cubes. No moving or animated parts are permitted.
At left is the Merita Bread sign. At right, a fuzzy rendering of the Maudlin sign.
