Download the poster
The idea is to raise debate about the scale of consumer culture and to promote the re-use of products in a surplus society. It is a social experiment to examine shopping habits whilst providing an opportunity for Russell to speak directly with the public and gauge opinion. The day will be filmed as part of an ongoing documentary Russell is currently filming about the pursuit of happiness.
Many of us are guilty of buying things we don't necessarily need or updating products before the previous model is truly defunct. With this in mind the shop offers customers an opportunity to put those unwanted items to good use by offering them in exchange for something they actually need.
The shop will initially be stocked by donations from Russell, his friends (some celebrity) and companies prepared to contribute end of the line / out of season items. We are also welcoming donations from the public.
On the day Russell will act as vendor greeting customers and managing exchanges. Ideally we'd like the day to serve a genuine purpose and therefore hope that customers will bring items of some value, not in terms of their financial worth but with regard to their function. However, don't let this put you off bring your unwanted items and get prepared to swap.
You can offer donations by emailing info@buylovehere.com - we will arrange drop off and collection.
BTO = Bring to Orlando