· Foot Locker and Footaction will set-up an outdoor, full-sized basketball court and conduct contests and giveaways throughout the weekend in grassy area outside of H&M. A new sneaker release also is planned for Saturday.
· There will be a complete takeover of the Footaction store by the Jordan Brand.
· Nike will take over the mall’s main entrance sidewalk with wallscapes and position the House of Hoops by Foot Locker as the pinnacle destination for the young sports enthusiast.
· Adidas and Foot Locker are hosting an event in Center Court, inside the mall. This event will include a photo booth, a small basketball court and a VIP signing.
· The Foot Locker/ Adidas Fan Jam includes a fully functional basketball court where customers can test their basketball skills while having their photos taken at the photo booth. The Fan Jam also features a live DJ and celebrity Q&A sessions.
· Guests who ‘check in’ using yelp or foursquare for the event, will
receive a free coupon book redeemable at guest services.
receive a free coupon book redeemable at guest services.
WHEN: Thursday-Sunday, Feb. 22-26
During normal Mall hours
WHERE: The Florida Mall
8001 South Orange Blossom Trail
Orlando, FL 32809
COST: Free to the public
