I personally cannot wait for the "new" J. C. Penney to roll out. We've already seen the new logo and the Ellen campaign, but the CEO is from Apple so you know some innovation and "think different"-ness will occur beyond what we've already seen. For example, you'll be able to check yourself out with your phone! According to that aforementioned new-ish CEO Ron Johnson, "You'll be able to check out anywhere anytime, from anyone including yourself..." They do this now at the Apple Store.
