VIDEO: Legoland Florida Land of Chima Press Announcement


Here's video from the LEGOLAND Florida press announcement for the new World of Chima expansion in partnership with Cartoon Network. 

Read the full press release here

A powerful new energy source is coming to Central Florida. Already the largest LEGOLAND® park in the world, LEGOLAND® Florida is thrilled to announce another major park expansion coming summer 2013 adding to the park’s already exciting line up of more than 50 rides, shows and attractions designed specifically for families with children ages 2 to 12. Based on the new product line, LEGO® Legends of ChimaTM, LEGOLAND Florida will bring this fantastical world to life with The World of Chima presented by Cartoon Network. Families will embark on a journey in search of a mystical energy source through a highly-interactive water ride experience, the Quest for CHI. Guests can also try their hand at an action-packed SpeedorzTM Arena, meet the beloved Chima characters and be transported to the Land of Chima with a new 4D movie, which are all part of the family-friendly Chima experience.

This expansion will be one of the centerpieces of the new LEGO Chima brand, which already includes a major LEGO product line, a stunningly animated television series to air on Cartoon Network and multiple interactive video games and apps. LEGOLAND Florida is the only place in the world that LEGO fans can go to unleash the power and be fully immersed in The World of Chima, providing an experience like no other. 

“This is the first time a theme park has invested in a major expansion concurrently with the rollout of a new brand and product line, and it was an easy decision based on how well LEGO Legends of Chima has been received by children and those who are young at heart around the world,” said LEGOLAND Florida General Manager Adrian Jones. “This is also a reflection of the overall success of the park, which has already enabled us to open a new Water Park and build multiple new attractions during the past 18 months.”

LEGO Legends of Chima is the highest tested new LEGO theme in the last 12 years, and LEGO fans across the nation and around the world are embracing this new storyline of powerful tribes of animal warriors entwined in a struggle between good and evil in a mystical land.
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