#BringtoOrlando Points Interactive Directional Signage

By Ken Storey

Check out this new dynamic street sign by futuristic design firm Breakfast.  The sign, known as Points, features three separate arms that can point anywhere within 360 degrees.  Each arm is an LED display featuring both texts and graphics.  The sign transitions between needs throughout the day or during special events.  It can also pull data from sources such as Twitter, Foursquare, RSS feeds, or practically any other source.  

The sign can not only show where a local sport venue is, but also show what the current score is or how long till the match begins.  It can point users towards a bus stop and also show how long till the next one arrives.  Points does require a flat surface to stand on, an internet connection, and a standard 500 watt outlet.



Imagine some of these sprinkled throughout downtown Orlando and over on I-Drive.  They could be used to help show where concerts and sporting events are, or help lost tourists find the attractions that happen to be trending right then.  Or imagine this during an event at Lake Eola Park. The sign could point to a restroom where no line is, or point to a safe place to refuge during a storm.  

How much would this cost? The creative director of Breakfast won't say. However, in a recent Fast Company article, he was quoted as saying "well north of $5,000."

This fun sign is just one more way a city can become smart, dynamic, and more useful to its citizens. If Orlando got these signs, did where would you like to see them? 


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