Pop-Up Drive-in Theater Coming To Florida Mall As Part of Macy's American Icons Campaign

By Ken Storey

As part of their 155th Anniversary Macy's is celebrating America with their nationwide American Icons campaign.  On Tuesday, June 25 beginning at 6p Macy's will be hosting
"Macy's Great American Drive-In" at the Florida Mall location.  The event celebrates the 80th Anniversary of the Drive-In Theater.

The pop up drive-in theater will have a free screening of "The Smurfs" at dusk and will include a sneak peek at "Smurfs 2" that comes outs on July 31, 2013.  The event will feature a carnival style environment with plenty of yummy treats, giveaways, and music. 

Plus if you shop the Macy’s kids’ department on Tuesday and purchase $40 or more in children’s apparel you'll receive a Macy's Drive-In lawn chair souvenir to watch the film.
The movie will be broadcast over local FM frequency for enjoyment from the car.  Rain date is July 6, 2013. *Space is limited; entry will close once capacity is reached so get there early.


Image via BusinessWire.com
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