One of the break out hits of Summer 2013 on social media and through word of mouth has been Sharknado, the made-for-TV movie on the SyFy Channel.
Described by Entertainment Weekly as “… an hour-and-a-half of ridiculous, slapstick, theatrical, scientifically-impossible fun,” the movie caught the attention of celebrities who themselves began endorsing the over the top nature of the film.
The film, despite having a celebrity line-up including Ian Ziering, John Hard and Tara Reid, actually garnered less viewers than a typical SyFy channel premiere. But the publicity from the film, including over 318,000 tweets during the premiere alone, caused SyFy Channel to rebroadcast the film a week later with an increase of 38% over its initial airing.
They've now partnered with NCM Fathom Events, a company known for broadcasting live events in movie theaters, for a nationwide single midnight showing of Sharknado in theaters. The showing will include never before seen footage, a making-of featurette, and a gag reel.
There will only be one showing at 12:05am Friday Night (Saturday Morning actually) at over 200 Regal Cinemas across the nation.
In Orlando, it will play at Pointe Orlando, Waterford Lakes Stadium 20, Pavilion Stadium 14 in Port Orange and Winter Park Stadium 20 in Winter Park Village. Tickets are on sale now.
Sharknado 2 should arrive on the SyFy Channel July, 2014, this time with the sharks invading New York City.
