By Ken Storey
Sweeto Burrito started as a mobile food trailer in Idaho. The popular brand, known for its unique twist on American, Mexican, and Thai, recently announced that it was in the midst of a major expansion with 250 new stores in Arizona, Nevada, Texas, and Florida. The expansion will begin with 30 by the end of 2014. The new locations will be a mix of brick and mortar and mobile food vendors.
Locally, at least two locations are planned. Orlando resident Cory T. Jones has secured the rights for Florida and Texas. He plans to open his first location on Hwy 192 near 535 in Kissimmee in Fall 2013. That location will be about twice as large as a typical Sweeto Burrito. It will seat 130 and employ around 25 people. A second location is planned for early 2014 in an area near downtown Orlando. Altogether, Jones plans over 120 locations.
Sweeto Burrito is a bit different than other burrito chains, with its fast-casual order method, sit down format and eclectic menu.
Jon Pierre Francia, CEO and Founder of Sweeto Burrito said, “We are really excited that the Sweeto Burrito franchise opportunity has been received so well. The teams we are bringing on are experienced operators who will be great additions to our team. They are committed to helping us grow the brand and maintain the quality that our customers have come to count on. We couldn’t ask for better people to help us take Sweeto Burrito to the next level.”
Sweeto Burrito started as a mobile food trailer in Idaho. The popular brand, known for its unique twist on American, Mexican, and Thai, recently announced that it was in the midst of a major expansion with 250 new stores in Arizona, Nevada, Texas, and Florida. The expansion will begin with 30 by the end of 2014. The new locations will be a mix of brick and mortar and mobile food vendors.
Locally, at least two locations are planned. Orlando resident Cory T. Jones has secured the rights for Florida and Texas. He plans to open his first location on Hwy 192 near 535 in Kissimmee in Fall 2013. That location will be about twice as large as a typical Sweeto Burrito. It will seat 130 and employ around 25 people. A second location is planned for early 2014 in an area near downtown Orlando. Altogether, Jones plans over 120 locations.
Sweeto Burrito is a bit different than other burrito chains, with its fast-casual order method, sit down format and eclectic menu.
Jon Pierre Francia, CEO and Founder of Sweeto Burrito said, “We are really excited that the Sweeto Burrito franchise opportunity has been received so well. The teams we are bringing on are experienced operators who will be great additions to our team. They are committed to helping us grow the brand and maintain the quality that our customers have come to count on. We couldn’t ask for better people to help us take Sweeto Burrito to the next level.”
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| Examples of Sweeto Burrito's new trailers and brick and mortar outlets. Image via Sweeto Burrito facebook |