Digital Artist Rob McCaffrey Shows Living Photographs at Valencia This Fall

Digital Artist Rob McCaffrey uses augmented overlays to explore emotional realities hidden in printed photographs in his latest show “Living Photographs: Augmented Reality in Art."

Watch the video here

Valencia College (Website) will host this exhibit Aug. 15 through Oct. 2 at the East Campus (701 N. Econlockhatchee Trail) in the Anita S. Wooten Gallery (Building 3, room 112). 

Opening reception is Friday, Sept. 11, 6:30-8:30 p.m. in the gallery with a lecture to follow at 7:30 p.m.

McCaffrey earned an MFA in motion picture, television and recording arts from Florida State University in 1999. He saw his first example of augmented reality at a 2006 convention for the National Association of Broadcasters. There, he spotted a 3-D model of a car featured alongside a printed magazine ad for the same vehicle. Today, McCaffrey uses those dual concepts to explore alternative realities of photographs.