Meat Inside Your Soda Bottle: We Wish

By Ken Storey

Texas based soda Big Red teamed up with popular Austin based comedy duo Beef and Sage for a new viral campaign that stretches the limits of what convenience is.  The tongue-in-cheek marketing campaign for the Big Red BBQ Bottle features a tube of barbecued meat on the bottom of a more typical soda bottle.  The fictional BBQ Bottle comes in both a BBQ brisket and a chicken flavor.

Be on the lookout for even more innovative campaigns from the red cream soda; two more videos of how Big Red is attempting to "either solve a common consumer problem or make the lives of our consumers better," according to Big Red marketing Senior Vice President Thomas Oh in an interview with AdWeek regarding the campaign.



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